Fellows build their personal manifesto - their bold vision for the change they want to see in the world that will form the gateway to all subsequent modules.

Fellows are brought into an environment to master ideation and learn about the conditions that create good ideas to ultimately shape options anchored to their vision and ambition.

Fellows will learn how to master prototyping and how to crash test their ideas by making them real to interact with them, be it digital or physical.

Fellows will explore the facts (objective) and the feelings (subjective) that underpin their project and learn the necessity of failure.

Fellows will explore a new way of working and how to embed a culture of design within their organisation, demystifying design by implementing their game-plan without losing their centre of gravity.